HAUS LABORATORIES: THE EDGE PRECISION BROW PENCIL
Product Launch Campaign // 2021
Role: Campaign Design Direction
Responsibilities: Style Guide, Design Assets, Site Assets, Emails, Amazon Banners (Premium Beauty, Mass Beauty, ILM), Amazon A+ Premium & Basic, Amazon Brand Store, Paid Ad (Social, Google Display, Google Responsive , AMZ DSP), Social, CGI Product Rendering Lead (eComm Products, Stylized Product shot, Individual Smears)
Head of Creative: John Lorelli
Sr. Art Director: Angelica Villegas
Sr. Designers: Caitlin Deering, Shannon Baek
Associate Art Director (Content): Sara Kim
Producer + Editor: JC Velasco, Conor C. Long
Copywriter: Emily Maloney
Project Manager: Sarah Danley
Head of Creative: John Lorelli
Creative Director: Angelica Villegas
Editorial Director: Britni Birt
Sr. Designers: Nancy Ashizawa (Site Assets, Paid + Social Ads, Emails, Social), Caitlin Deering (Emails)
Designer: Gwen Wen (Emails, Paid Ad, One-Pager, PR Insert Card)
Associate Art Director (Content): Sara Kim
Producer: JC Velasco
Project Manager: Sarah Danley
HP HERO BANNERS (ANNOUNCEMENT + LAUNCH)
HP HERO BANNERS (ANNOUNCEMENT + LAUNCH)
EMAILS
AMAZON PREMIUM A+ CONTENT
AMAZON BRAND STORE
AMAZON BRAND STORE
AMAZON PREMIUM BEAUTY BANNER
AMAZON MASS BEAUTY BANNER
AMAZON ILM BANNERS
PAID AD (GOOGLE DISPLAY)
SOCIAL ADS (FB + IG)
SOCIAL BANNERS
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