We were asked to help update their outdated campaign for their hairspray line, which at the time was "The Tools for Tranformation" repuposing our existing assets. Our concept for the refresh was "Shape your look, shape your style, shape your experience" leading to "Shape Your World".

Responsibilities: Concept + Creative Direction, Art Direction, Campaign Style Guides, Digital (DTC, Email, Amazon, Ads), Print (Catalog, Product Knowledge Guides, Lookbooks, Ads, Displays), Packaging (Concepts + Production) , Video (Storyboarding, Directing, Editing), CGI Product Rendering Review, Visual Merchandising

Head of Creative: John Lorelli
Creative Director: Angelica Villegas
Editorial Director: Britni Birt
Sr. Designers: Nancy Ashizawa (Site Assets, Paid + Social Ads, Emails, Social), Caitlin Deering (Emails)
Designer: Gwen Wen (Emails, Paid Ad, One-Pager, PR Insert Card)
Associate Art Director (Content): Sara Kim
Producer: JC Velasco
Project Manager: Sarah Danley

Sebastian Professional launched a line of products that were texture-building for effortless looks. With the launch of Shaper iD, a hairspray that added texture and volume, we also updated our "Shape Your World" campaign assets. 

Responsibilities: Art direction for activations around the "Effortless camp;aign while supporting asset delivery for Digital (DTC, Email, Amazon, Paid Ads), Print (Catalog, Product Knowledge Guides, Ads, Displays), Packaging (Concepts + Production) , Video (Storyboarding, Directing, Editing), CGI Product Rendering Review, Visual Merchandising

Head of Creative: John Lorelli
Creative Director: Angelica Villegas
Editorial Director: Britni Birt
Sr. Designers: Nancy Ashizawa (Site Assets, Paid + Social Ads, Emails, Social), Caitlin Deering (Emails)
Designer: Gwen Wen (Emails, Paid Ad, One-Pager, PR Insert Card)
Associate Art Director (Content): Sara Kim
Producer: JC Velasco
Project Manager: Sarah Danley

Coming soon:
- American Salon Spread Ad
- Allure Best of Beauty 2018 Award (Twisted)
- AMZ Banner Placements
- Shaper Packaging Refresh Concepts
- etc.

*Reach out to see more work done for Sebastian Professional during my time at Select World.

Head of Creative: John Lorelli
Creative Director: Angelica Villegas
Editorial Director: Britni Birt
Sr. Designers: Nancy Ashizawa (Site Assets, Paid + Social Ads, Emails, Social), Caitlin Deering (Emails)
Designer: Gwen Wen (Emails, Paid Ad, One-Pager, PR Insert Card)
Associate Art Director (Content): Sara Kim
Producer: JC Velasco
Project Manager: Sarah Danley