Campaign // 2018
Agency: Select World
Role: Art Director
Creative Director: Fabrice Policella
Copywriter: Brian Nesbitt
Chatbot Bitmoji Illustration: Gio Castro
Freelance Editor: Sam Richman
We were tasked with coming up with a marketing campaign to support the launch of their new hair growth supplemement using visuals provided by the client. We put together a giveaway box partnering with Headspace, OZMO Smart Water Bottle with NIOXIN's personalized System Kit, a 30-day supply of their new hair growth supplement, and leave-in scalp treatment that promotes hair density. By signing up for a chance to win the box, the user also signs up for NIOXIN's monthly newsletter that leads to their blog, where experts and influencers share a wealth of information on a holistic approach to hair loss.
Responsibilities: Art Direction, Video (Storyboarding, Directing)
AWARENESS
CONSIDERATION
TRIAL
#MINDBODYHAIR BOX CONTEST
Focusing on #MindBodyHair to drive consumers to participate in NIOXIN's giveaway.
AWARENESS
CONSIDERATION
TRIAL
WE'RE THE ONE
Driving home the simplicity & strength of Recharging Complex (1 pill, 1x a day).
AWARENESS
CONSIDERATION (N/A)
TRIAL
THE FULL REGIMEN
Focus on the power of combining inside-out and outside-in regimens for healthy-growing hair.
more coming soon.