How-To Videos // 2018
Client: NIOXIN
Agency: Select World
Role: Art Director
Creative Director: Fabrice Policella
Copywriter: Brian Nesbitt
How-To Videos // 2018
Client: NIOXIN
Agency: Select World
Role: Art Director
Creative Director: Fabrice Policella
Copywriter: Brian Nesbitt
Freelance Editor: Sam Richman
Associate Producer: Kimberly Mason
Digital Director: Mark Pontrelli
Video, DP: Matt Sweeney
Makeup Artist: Eric Allen
Wardrobe: Johanna Cranitch
Props: Shelly Burgon
With most of Nioxin's how to videos being stylist facing, we were tasked to produce four (<1 min) low-budget consumer facing application videos featuring products listed by the client. We had a week to get the art direction, storyboards, and the pre-pro deck approved, one days to shoot, and a week turnaround time for editing.
Responsibilities: Art Direction, PPM Deck, Storyboarding, Video Graphics, Directing (Shoot + Editing)
How-To Videos // 2018
Client: Sebastian Professional
Agency: Select World
Role: Art Director
Creative Director: Fabrice Policella
Copywriter: Brian Nesbitt
Freelance Editor: Tom Waddick
Associate Producer: Kimberly Mason
Digital Director: Mark Pontrelli
Video, DP: Matt Sweeney
Makeup Artist: Eric Allen
Wardrobe: Johanna Cranitch
Props: Justin Fry
With most of Sebastian Professional how to videos being stylist facing, we were tasked to produce ten (<1 min) low-budget consumer facing styling videos featuring products listed by the client. We had a week to get the art direction, storyboards, and the pre-pro deck approved, two days to shoot, and a week turnaround time for editing. The two shoot days were split between styling for straight hair vs textured hair. To keep a visual separation between stylist facing vs consumer facing how-to's we stayed away from their usual b/w video editing.
Responsibilities: Art Direction, PPM Deck, Storyboarding, Video Graphics, Directing (Shoot + Editing)